Blog · Overseas marketing trends

Trends & field notes on marketing overseas

Data-backed takes on cross-border e-commerce, Meta / TikTok / Google ads, creator marketing and key overseas markets — from the LEVERAFE LAB team.

Execution tip

Oct 2026 · ~6 min read

How to Set Black Friday & Cyber Monday 2026 Sale Prices in Google Merchant Center for Shopify (sale_price, Promotions & the EU 30-Day Rule)

sale_price and effective dates, when Google shows the sale badge in the US vs UK/EU, the EU prior-price rule, UK “was” prices and promotion deadlines before Nov 27.

Read article → Shopify app review

Oct 2026 · ~6 min read

Pandectes GDPR Compliance Review: Consent Mode v2, Cookie Banners & the EU Withdrawal Button for Shopify

Features, App Store pricing, BFCM setup tips and pros/cons of a popular consent app for Shopify stores selling into the EU, UK, US and Canada.

Read article → Trend report

Oct 2026 · ~7 min read

2026 Overseas Marketing Trends: 6 Shifts Cross-Border Brands Can’t Ignore

Social commerce, AI-run ad platforms, creator budgets and fast-growing markets in the US, SEA and Australia — what the 2025–2026 data says, and what it means for brands going overseas.

Read article →

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