Paid ads & ROAS optimization
Meta, Google (Search, Display, Shopping, App), TikTok, Naver and Kwai. Account structure, audiences, creative testing, budget reallocation and conversion tracking.
Cross-border marketing · Performance studio
Turn every ad dollar into leverage overseas.
LEVERAFE LAB is a cross-border marketing studio. From paid ads and Shopify growth to international creator campaigns, we connect every channel back to revenue — for brands growing across Asia, Europe, the UK and North America.
~4 → ~30ROAS, cross-border e-commerce client
+152.8%Daily sales lift, Shopify client
1.23MYouTube views, creator campaign
10 yrsMarketing experience
Markets served
- Japan
- Korea
- Southeast Asia
- India
- Australia
- Hong Kong
- UK
- Europe
- North America
Services
One team across the whole growth funnel
Shopify & e-commerce growth
Funnel and conversion analysis, Google Merchant Center feeds, Klaviyo CRM & email, Shopify Collabs and affiliate programs.
Influencer & KOL marketing
YouTube, TikTok, Instagram, Facebook, LINE, Xiaohongshu. Sourcing, localized outreach, rate negotiation, seeding, content review, usage rights and monthly reporting.
SEO & content
Technical and content SEO reviews for e-commerce sites, category and content strategy, tracked in Google Search Console.
PR & media ops
Press releases, media outreach, brand partnerships and influencer events — with coverage across TV, online news, newspapers and magazines.
Multi-market campaigns
Campaign localization by market, market-specific CPA/ROAS optimization, app install and registration growth.
Selected work
Real numbers, with our role stated plainly
2026 client · Shopify home-lighting e-commerce · Australia
Post-handover Shopify growth
Online Store as the main growth channel. June (full month) vs Aug 1–25; the May handover month is excluded and daily run-rates are used for a fair comparison.
+152.8%Daily sales A$1.10K → A$2.78K
0.28% → 0.57%Conversion rate
+90.8%Sessions 15,416 → 29,409
+20.1%AOV A$132.08 → A$158.61
Source: Shopify Analytics, June – Aug 25, 2026, AUD
Paid-media efficiency
Official Korean merchandise, K-pop and Webtoon goods. We audited product, audience and campaign performance, cut waste, concentrated budget on high-ROAS combinations and iterated creative and offers.
ROAS ~4 → ~30
Held for ~2–3 weeks before the hero products changed and strategy was rebuilt.
Paid media × creator engine
Our role: performance & creator marketing. Meta Ads optimization, Shopify sales analysis, SEO review, affiliate-code tracking — connecting creator content to paid media and Shopify revenue.
161 → 136 → 25
Creator funnel: tracked → named shortlist → activated (IG, TikTok, YouTube); built an order flow from near-zero orders.
YouTube creator campaign
Creator sourcing, communication, deliverables and performance reporting.
1.23M views
~93,000 engagements, 7.6% overall engagement rate; top video ~577,000 views at 10%.
Instagram creator program
Osteopathy, fitness, recovery, massage-therapy and wellness creators; demos, promo codes, and a monthly report with documented counting and de-dup rules.
34 posts / month
Sep 15 – Oct 15, 2026: 17 unique creators, 9 with 10K+ followers.
App install acquisition
Meta Ads and regional platforms, optimizing for downloads and registrations.
USD 0.01–0.20
CPA per download in selected campaigns.
About
Meet the LEVERAFE LAB team
Our team brings 10 years of marketing experience across brand, e-commerce, apps and international creator marketing. Based in Taichung and working remotely with overseas brands: Shopify consulting for 100+ North American brands, and creator campaigns across the US, UK, Europe, India, Southeast Asia, Japan, Korea and Hong Kong.
We work in Mandarin and English, and have run localized creator outreach in Thai.
Team background
- 2017 –LEVERAFE LAB · Performance, Shopify & influencer marketing
- 2022 – 2024North American e-commerce consulting · Marketing for 100+ Shopify brands (remote)
- 2021 – 2022Global influencer marketing · KOL campaigns across markets
- 2019 – 2025Mobile apps · Growth marketing & user acquisition
- 2015 – 2017Consumer brands & automotive media · Brand marketing & PR
Toolkit
Tools we work in every day
Advertising
Meta Ads · Google Ads · TikTok Ads · Naver Ads · Kwai Ads
E-commerce & CRM
Shopify · Shopify Collabs · Google Merchant Center · Klaviyo
Analytics
GA4 · Google Tag Manager · Search Console · Meta Business Suite
Social & creators
Instagram · TikTok · YouTube · Facebook · LINE · Xiaohongshu
AI & content
ChatGPT · Claude · Gemini · Perplexity · NotebookLM · Midjourney · Canva AI · Kling AI
Process
From audit to scale
1
Audit
Review ad accounts, Shopify funnel, tracking and channel mix to find waste.
2
Plan
Set KPIs, budget allocation, creative and creator plans per market and product.
3
Launch
Launch campaigns, recruit creators, ship product, review content.
4
Optimize & report
Test and reallocate continuously; clearly defined monthly reports tied to revenue.
Ready to grow in your next market?
Tell us about your brand, target markets and current challenge.